Best Practise Implementation...

Best Practise Implementation...

Whether you’re an SEO novice who needs some guidance on the road to better search positioning; or the proud fount of all natural search knowledge who simply needs a bit of technical assistance putting your strategy to work — I can help you to implement the latest SEO best practices on your website.

Structured Data

Structured Data

The ways in which we search the internet are changing, and in response so too are the search engines. Searches by voice command; detailed searches for local products and services — all are trending away from search by keywords and towards more conversational search questions. To come up with a list of possible answers, Google has to really understand the content it reads to connect all the dots. Adding hidden Structured Data to a page allows us to describe our content in much more detail than ever before which in turn helps Google to better understand it — and use it to answer searcher’s questions.

Crawl Space Management

Crawl Space Management

Here is a no-brainer — generally speaking, websites which Google crawls more often are more likely to appear more prominently in search results. So how can we get Google to crawl our website more often? One way is with good ‘Crawl Space’ management. Googlebot is very busy indeed — there is a lot of internet out there for it to crawl around and remember! Removing any duplicate content; getting rid of any dead links and keeping our file sizes to a minimum are all ways we can make Googlebot’s job quicker and easier, encouraging it to index more pages on our site and visit us more often.
Up and Running with Analytics

Up and Running with Analytics

Whether you’re looking to track incoming traffic through your website or carefully refine that long-tail keyword strategy, analysis and reporting is absolutely essential to demonstrate the all important ROI. There is a great range of analytics tools on the market including the popular Google Analytics — and out of the box most require some level of technical implementation or configuration; which is where I can help to get you up and running in no time.