Simple online food safety management for professional kitchens big and small.


  • CakePHP
  • HTML5
  • LESS
  • jQuery
  • RequireJS
  • Bootstrap


  • User stories
  • DoGo mapping
  • UX design
  • Database design
  • Digital design
  • Back & front end development


Check it out at

ServeSmart is a SaaS start-up offering the restaurant vertical a simple solution for food safety management. Operating in a market with established enterprise-level solutions, ServeSmart’s aim is to offer a new best-of-breed user experience to give restaurant managers and staff an easier way to record daily food safety checks with clear and efficient oversight.

ServeSmart is optimised for a wide range of devices, including tablet.
Vector illustrations for the ServeSmart marketing page

The Process

I developed the new platform from scratch; from product development, information architecture and rapid prototyping using the CakePHP framework, to usability testing and interface design for both the marketing website and application itself.

The Result

ServeSmart is a food safety management SaaS solution built around the people who will use it. In place of the traditional dashboard is the ‘Today Page’—a dynamically generated central point for all the kitchen’s checks and temperature records.

Ben Leah Freelance Digital Designer

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Let’s work together — Call 07799260905 or email